Protest’s winter work was based around the theme “countdown to get there.” Just how many cups of bad coffee, laundry days and uninspiring dates do you have to experience until its time to fulfill your life’s true purpose: snowboarding? Press and posters focused on the little things we must endure before it’s time to
go boarding while web-based films dealt with the journey to the slopes. 360 campaign included TV, print digital, catalogue and PR.