Head of Production for the Integrated Production and Business Affairs team at DDB San Francisco. Responsible for overseeing the development of the Studio, which encompassed live action, editorial, animation, and SFX capabilities. The Studio aimed to maintain cost-effectiveness for clients while expanding agency resources.
Clients served by the team included Energy Upgrade California, iShares, Conagra, Henkel, BJs, Nevero, VMware, and Symantec
Energy Upgrade California
Government initiative aimed to influence Californians to become more energy-conscious, with the overarching objective of reducing greenhouse emissions by 30% before 2026. Managing all partners, including media buying, transcreation agencies, digital, PR, and public affairs collaborators, was essential in executing this initiative. Media strategies encompassed traditional plans across broadcast, internet, social, OOH, and print, alongside event activations, brand partnerships, and celebrity influencers. The primary challenge revolved around altering behavior rather than promoting a product, emphasizing the need to encourage energy-efficient practices among Californians.
Brand, music, and celebrity partnerships were instrumental in broadening reach and reducing costs. All content examples mentioned were produced and executed in-house. One notable partnership involved leveraging a donated McDonald’s billboard along Los Angeles’ 405 with solar technology, showcasing McDonald’s OOH during the day and Energy Upgrade California’s campaign at night. Additionally, several pieces of content were created and distributed with paid media, as well as shared with California brands with substantial social media followings known for their commitment to impactful energy conservation, such as Sierra Nevada Brewing and Equator Coffee.
Conagra
Iconic brands such as Pam, Slim Jim, Reddi-Wip, and Hebrew National were featured in various projects. One notable example involved negotiating partnerships with Disney, arranging for a glam squad for the Chef and Carmela (chicken), and providing full-service post-production in-house, including editing and puppet clean-up.
BJs
Small chain restaurant catering to local needs across Florida to California, operating within limited budgets and facing tight deadlines. Projects included creating commercials featuring endearing moments with children, highlighting local heroes, and showcasing mouth-watering food imagery
Budweiser
Panera Bread
Energy Upgrade California
Dial for Women
Dial for Men
Rightguard
The Talisker Whiskey Atlantic Challenge stands as the world’s toughest rowing race, spanning from the northwest coast of Africa to the Caribbean over a grueling 3,000-mile course.
A content team was assembled to create video, photo, sound and ensuring comprehensive real-time coverage throughout the race. The team spanned two continents and the Atlantic Ocean, ensuring strategic content creation, distribution, and ultimately leading to earned media with over a billion impressions.
Additionally, a dedicated website was built for the event, featuring real-time tracking of rowers' locations, allowing users to monitor their progress throughout the race. The website also included interactive elements for participants and their families, enabling communication and engagement. It seamlessly integrated social media feeds for additional updates and interaction.
The Hans Brinker Budget Hotel has been the focus of numerous campaigns over the years, each highlighting its unique approach to hospitality. Renowned for its minimalist offerings and proud embrace of its status as one of Amsterdam's plainest, dirtiest, and most budget-friendly accommodations, the hotel has become a symbol of unconventional travel experiences. Produced new campaigns 2 to 3 times a year, with collaborations involving well-known artists such as Anthony Burrill, Bianca Pilet, and Qiu Yang. Despite the challenges of creating work that embraces the hotel's reputation for simplicity, the collaborative efforts aim to humorously portray the challenges of staying in an environment lacking basic amenities while celebrating the hotel's distinct identity.
UNIQUE DESIGN pokes fun at Boutique hotels with Hans Brinker’s own unique design, embodying the hotel's ethos of embracing imperfection.
"24 Kilates" campaign, designed to withstand economic downturns, engaging Spanish consumers in a quest to locate the golden nose and mouth of J
&
B, symbolic of the brand's ability to delight whisky enthusiasts' senses. Through print and outdoor advertisements, customers were directed to a dedicated website, where they participated in interactive challenges to uncover these iconic symbols, with two winners receiving one-kilogram gold statuettes.
"Aroma and Taste" campaign, celebrating the heritage of the J
&
B brand and guiding consumers through different historical eras, from the 18th century to the rock and roll '60s.
"Starting Parties Since" initiative across Western Europe, facilitating collaborations with 25 international artists to visually represent the unique qualities of J
&
B through illustrations, sculptures, and photographs.
Collaborated closely with the CitizenM hotel chain from its inception through development and openings in the Netherlands, the UK, and the US. Played a pivotal role in crafting the hotel brand identity, encompassing name creation, house style development, food and beverage menu design, amenities selection, and communications strategy. Worked alongside local design and travel media partners to introduce this innovative hotel concept to the market
Holiday spot for coca-cola US market. “Real” people sharing “real” news. Challenges included finding diverse stories while going into a production blind as to the outcome. The campaign was approved by client and delivered within in 3 weeks included a triple bid for both live action and post.
Produced the Global Coca-Cola Broadcast and Print work for the Rio Olympics, overseeing a project budget exceeding $5 million. Responsibilities encompassed a meticulous process of identifying, engaging, and securing agreements with Olympic athletes, in collaboration with global and regional Coca-Cola stakeholders. Acted as the primary liaison between production partners, various agencies, Coca-Cola clients, and the International Olympic Committee, managing approvals, logistics, and communications throughout the project lifecycle.
Handled all legal considerations, ensuring compliance with IOC regulations, contractual obligations, and sponsor athlete agreements. Additionally, led the development of a comprehensive suite of assets tailored for global deployment, while providing guidance for regional adaptation and usage.
10 Year Anniversary project. Worked with artist Thomas Mailaender to document hotel in an “Anything but Standard” approach. Printed materials included calendar, book and ads. Facilitated book distribution plan in order to finance publication.
Led team of creatives, directors, editors and animators to create over 200 pieces of unique content to share
google.org’s charitable contributions for 2015.
Site linked from
google.com
the week prior to
Christmas.
All production handled in-house.
Oversaw budget and site build.
Spots included live action, stop motion, stock resourcing, sourcing and composing tracks in-house.
In parallel, organized a six city event where Googlers handed out 10,000 cups of hot chocolate to get people in the holiday spirit.
LINK
Website hosting 100 internally produced films for charity initiative. Led team of creatives for both live action and animated spots. Sourced stock imagery/footage and music in addition to shooting, animating and composing. See all films
.
Famed family owned furniture design institution from Switzerland. Series of ads emphasizing the brand's timeless appeal.
Bavaria, a beer with guts for men with guts, released this anthem to testosterone to help wrestle modern man back to his rough and ready roots. This Real Man 360 campaign even included beer disguised as a range of self-help guides, a line
of t-shirts
with diverse real men mantras, and
multiple print and TV ads.
Ursus is a flavored vodka that
once enjoyed huge success
in Greece. KK Outlet was invited to rediscover this glory.
This particular incarnation saw Ursus promote itself as a new
kind of cocktail mix. TV and posters
highlighted the drink’s suitability as an ingredient in a variation on the classic cosmopolitan cocktail.
Google Science Fair.
Campaign to get kids involved in an international science fair.
Team created site and YouTube content as well as collateral for teachers, including posters, pencils and teacher kits translated in 14 languages.
Google homepage take over.
LINK
