Head of Production for DDB San Francisco, leading an integrated team of producers with capabilities to produce diverse media for a multitude of platforms. Have developed in-house studio capabilities for live action and full service offline and online, including animation and VFX.
Talisker Whiskey Atlantic Challenge is the world’s toughest rowing race. Participants row from Spain to the Caribbean (3,000 miles) unsupported. Content lead, assembled team and the means to document rowers from start to finish. Coverage included finding a director to spend 3 months at sea over Christmas to collect, edit and transmit material over the Atlantic Ocean. Building website and continually updating content, tracking rowers via gps and collecting social media. Photo editing and dividing content to ensure all avenues had unique material. 60+ films and over 3,000 photos were taken and shared via social media and PR. Coverage was published and broadcast in 27 countries with a reach of over 1 billion.
Internationally renowned campaign for Hans Brinker Budget Hotel. The hotel prides itself on being one of the city’s plainest, dirtiest and budget-est available, offering no more than the bare minimum. New campaigns 2 to 3 times a year, collaborated with well known artists such as Anthony Burrill, Bianca Pilet and Qiu Yang. Challenge was to make the “worst” work possible. Sample project pokes fun at Boutique hotels with Hans Brinker’s own Unique design.
Long time Diageo client, J&B Global. Produced multiple campaigns in various international markets for diverse and specific needs. One recession proof campaign asked Spanish consumers to hunt down the golden nose and mouth of J&B, the ultimate symbols of the brand’s ability to stimulate the senses of any whisky fan. Print and outdoor drove customers to a website where they searched for these symbols of aroma and taste through a complex and involved series of clues, games and competitions. Two lucky winners received the actual golden nose and mouth statuette weighing one-kilo pure gold each.
A global campaign highlighted the heritage of the brand and took the consumer through the eras of J&B: 18th century, roaring ‘20s and the rock and roll ‘60s. Another Western Europe campaign included working with 25 international illustrators, sculptors and photographers to visualize the qualities of J&B.
CitizenM is a hotel where budget meets luxury, offering five star luxury at one star prices. Worked with client during inception, devolvement and openings in the Netherlands, the UK and the US. Contributed to the wealth of material for the project, including communications, packaging and designs for inside the hotel itself. All of this work accorded with the “Citizen Mobile” strategy, an idea based on the observation that a new type of traveler is emerging, one who flies constantly for business or leisure, and hops countries and continents so frequently that it's almost a part of their everyday life.
Holiday spot for coca-cola US market. “Real” people sharing “real” news. Challenges included finding diverse stories while going into a production blind as to the outcome. The campaign was approved by client and delivered within in 3 weeks included a triple bid for both live action and post.
Produced all the Global Coca-Cola Broadcast and Print work for the Rio Olympics 2016. Lead $4+ million project. Responsibilities included locating and negotiating Olympic athletes, liaising with the International Olympic Committee as well as various national committees, shooting live action after securing a triple bid, and sourcing/clearing rights for archival footage. Additionally managed all the key players from coca-cola and coordinated the different markets.
10 Year Anniversary project. Worked with artist Thomas Mailaender to document hotel in an “Anything but Standard” approach. Printed materials included calendar, book and ads. Facilitated book distribution plan in order to finance publication.
Led team of creatives, directors, editors and animators to create over 200 pieces of unique content to share google.org’s charitable contributions for 2015. Site linked from google.com the week prior to Christmas. All production handled in-house. Oversaw budget and site build. Spots included live action, stop motion, stock resourcing, sourcing and composing tracks in-house. In parallel, organized a six city event where Googlers handed out 10,000 cups of hot chocolate to get people in the holiday spirit.
Website hosting 100 internally produced films for charity initiative. Led team of creatives for both live action and animated spots. Sourced stock imagery/footage and music in addition to shooting, animating and composing. See all films here.
Famed family owned furniture design institution from Switzerland. Series of ads emphasizing the brand's timeless appeal.
Bavaria, a beer with guts for men with guts, released this anthem to testosterone to help wrestle modern man back to his rough and ready roots. This Real Man 360 campaign even included beer disguised as a range of self-help guides, a line of t-shirts with diverse real men mantras, and multiple print and TV ads.
Ursus is a flavored vodka that once enjoyed huge success in Greece. KK Outlet was invited to rediscover this glory. This particular incarnation saw Ursus promote itself as a new kind of cocktail mix. TV and posters highlighted the drink’s suitability as an ingredient in a variation on the classic cosmopolitan cocktail.
Google Science Fair. Campaign to get kids involved in an international science fair. Team created site and YouTube content as well as collateral for teachers, including posters, pencils and teacher kits translated in 14 languages. Google homepage take over.